“Mardi Gras: Masks, Music & Mission” let the good times roll at the Blackhawk Museum in Danville. The mid-February gala benefiting the American Cancer Society drew nearly 400 celebrants and raised over $200,000. The festivities included signature Cajun/Creole dishes, tasty libations, fortune tellers, games of chance, dancing, live entertainment, zydeco rhythms, a silent auction live auction and more.
As co-chair for the Public Relations Committee, The Fire Chief negotiated and secured a relationship with Alameda Publishing Group to partner as the media sponsor in their category. In addition to garnering press in local publications and other media, she also produced and directed a video compiling the stories of the honorees, which was shown at the event.
Other projects included editing materials for the event, putting together the presentation of the program, hiring and managing the audio/visual company for the event, overseeing all presentations and bringing in the emcee for the event, Tom Vacar of KTVU FOX News Channel 2. Thinking on your feet and being able to handle even a minor crisis is important for all PR professionals. During the presentation, Lynette and Tom had to go behind the scenes and re-write part of the evening’s script when the CEO of the American Cancer Society wanted to speak.
|Coverage in Scene Magazine||Lynette Hoy with Janelle Wang, co-host of View from the Bay on ABC-7 KGO, and Dr, Michael Levine, Director of Oncology at John Muir Health.|
|Coverage in Diablo Magazine||Event Program|