Meet Lynette Hoy, the Fire Chief
As a child, one of Lynette’s favorite activities was to play office with daddy. Because he worked so much, her time with him was limited — every opportunity was taken to just be in the same room with him! So her creative father built her a little desk made from cardboard, complete with a cute little Barbie pillow to sit on. On her desk was a little pink play phone she answered and consistently said “hello, hello, Daddy hello,” having a wonderful time. She wrote him notes and brought them to his desk, returning to her little space to keep busy helping Daddy. The whole family still talks about it to this day, as she has always been a busy girl on the phone, lots of papers everywhere… what fun!
Now practicing public relations for nearly 17 years in different capacities, Lynette still brings that same childhood passion to all her clients. She stands behind them, rallies for them, promotes them at events and fills a room!
Ms. Hoy is a speaker and author-in-the-making, as she is in the process of writing two books due to be published in the next two years. She has learned a great deal in assisting her clients in writing their own books, giving suggestions and ghost writing. She also works with her clients to prepare them for the media and has garnered amazing relationships with respected news people such as Tom Vacar of KTVU Channel 2 Fox-TV, and many others.
Through all the events she has created and implemented, she has gained the spirit of love and family for her clients and she moves through her client requests with unbridled passion—the same passion she would give any member of her family. Her clients are her family, too.
She has worked on diverse public relations campaigns from the Alaska Seafood Marketing Institute to Tums (antacid treatment for heartburn). Home is now with her own firm where she cherishes working with speakers and authors. Lynette is always open to helping others, whether their needs are small or large. If they need something she does not offer expertise in, she always knows someone who can be trusted to help her clients.
The Chief holds a Bachelor of Science in Business Administration with an emphasis in Public Relations. She has been involved with several committees and boards over the years, including the San Francisco American Marketing Association, the American Heart Association, and the American Cancer Society. She is currently the Communications Director for the Butters Canyon Conservancy, a land trust in the Oakland Hills in California.
She lives with her husband and a crazy Bengal cat named Elsa (who serves as an exceptional administrative assistant) in Alameda, California.
How was Firetalker PR created?
It’s all about relationships. We are firm believers in creating and building relationships that allow us to help others. After founder Lynette Hoy decided she was going to be an entrepreneur, everything flowed. She announced at Caterina Rando’s Business Breakthrough Summit that she was no longer going to be a contractor, but would start her own business. This announcement brought about a standing ovation, and at the event she was given Alexandra Watkins’ business card
Alexandra, of Eat My Words, created the name Firetalker PR, and the tagline—hot on the press. She loves Lynette’s passion and energy for her clients. “CEO” was just not descriptive of her contagious passion and energy for her clients (not to mention it just did not fit with Firetalker PR). Alexandra created the title of Fire Chief for Lynette. The name and title of the firm have received rave reviews. The fun never ends with the word play! Creative enthusiasm is a part of what differentiates Firetalker PR from the competition.
Speaking of creative enthusiasm, John Luckett designed our logo. He is a graphic designer, specializing in the development of logotypes. Thank you to both Alexandra and John for your expertise and assistance in naming this firm and creating the logo.