Publicity Training Offered at Women’s Toolbox Annual Conference Now Available

USB Card PR Video Training

Public Relations Campaign Training USB Card
@ Copyright 2013 Firetalker PR

This year’s 2013 Annual Women’s Toolbox Conference sponsored by IBM and Endicott College held in Beverly Massachusetts was content filled, energizing, exciting, well–the normal Women’s Toolbox event! All the trees were in full color publicizing the time of year! Fall is a beautiful time in the Boston area. Friends re-united, new friends and colleagues made, and a place to grow as an entrepreneur. I had the privilege of exhibiting this year, and was asked by Janet Powers, CEO to make sure you all had a way to purchase the Public Relations Publicity Campaign Training – Creating a Lasting Controlled Burn that Keeps Your Customer and the Media Engaged after the event.

The card holds a video, with five chapters including the introduction. The beauty is, all elements of this video will touch your publicity and promotional efforts, no matter how you run your business as it all ties together! You will see, and you will love it! Here is the breakout: introduction, publicity for speakers, book publicity and promotion, how to go after putting together an online media kit and what small-to-medium businesses can do to get the word out about who they are and what they bring to the marketplace through publicity and promotional campaigns. If you think you do not need this video, think again. I am all about content here and opening doors to work with you and help you move forward.

It is a great video, all broken out into chapters so you can come back to it when you like. It’s on a 4GB card, so you can download and use the card to load things while you are on the run, and it fits in your wallet! That my friends, is publicity too. It will be handy and hidden until you break it out, and you will not be able to help telling your friends about what they too can do! AND I don’t do just a talking head. You get just a bit of my pretty mug talking, then the rest is hands on, so see you on the Internet!

If this starts off right and you all tell me how much more you want, it will begin a video series based on your needs. We here at Firetalker PR are truly excited to offer it, and hope you will indulge us! The price is $147 and you can buy it right here:





Please feel free to pose questions right here, for everyone to learn from or email me privately. This is my first little piece of gold, so I look forward to your feedback! Here’s to your firey success that keeps that controlled burn going.

How to Use Twitter to Promote Your Book

There are a million experts out there who will tell you the best use of social media to publicize and promote books. However, what really works are things that stand the test of time. One of these things is leveraging Twitter to tell the world about your book, whether it has been published yet or not. Generating excitement around what you are about to release into the world is huge in regards to your success. Small for post

One of the ways to do that, is arrange your tweets in such a fashion that it is easy for others to help you. Create “buzz” and leverage your own list through Twitter. Create your blog posts, newsletters and all correspondence that hits the Internet to include tweets people can simply click on which takes them to your account, where you can then have people follow you and retweet to their followers (hence creating buzz).

Chances are, if they are reading your blog or newsletter, they already follow you and they will love to retweet for you! You are making it easy for them to help you. Especially if you make your tweets about your book fun facts, or exciting news. Think “creative” story. Here is an example of this process from a start-up called Vooza, taken from their newsletter I subscribe to:

The @VoozaHQ Hot Five
We are twerking hard on Twitter…

“If you’re going to fail, then fail fast.” Alternatively, you could aim to not fail. But that’s, like, hard so forget about it. (Tweet)

Honest tech blog headline: “Is this the new Apple iPhone design? No. No, it’s not. But hey, page views!” (Tweet)

Hey Internet, nice job using Miley Cyrus to talk about whatever you wanted to talk about anyway. (Tweet)

The tech world is the only place people get congratulated for borrowing money. (Tweet)

#I’m #tagging #keywords #as #often #as #possible #and #it’s #not #annoying #at #all! #blessed (Tweet)

Get more like that: Follow @VoozaHQ at Twitter and/or “Like” us on Facebook.

Many people shy away from this, as they think it is more difficult than it seems. Don’t let that bug bite you! There are three ways to learn more about how to do this effectively:

    1. Do it yourself by going to your Twitter account, go to one of your Tweets you would like to share, click on “more” at the bottom of your tweet, (in order, it will read Reply, Retweet, Favorite, More, Assign to) click on ‘more’ and copy and paste the embedded code, and you can really personalize it like Vooza.
    2. Create a link from the free website, clicktotweet.com which works like bitly or Tiny Url only it converts your tweet to work like Vooza. It does not look as nice, but it works if you are on a tight budget. Here is an example:
      Don’t want to mess with embedding your tweet to get added exposure through retweets for your #book,  or #business visit clicktotweet.com (Tweet).
    3. Email me at Lynette@firetalkerpr.com for more information (best way!).

Join Firetalker PR on Facebook! We are going to be really starting fires with contests, free stuff and more, all aimed at helping you grow this fall, and want you there! Follow us on Twitter too. See you soon.