Cindy Rakowitz

Cindy RakowitzBlackman*Rakowitz Public Relations CEO, Cindy Rakowitz is a highly respected, award-winning executive with 30 years of experience in marketing, communications, public relations, promotions and product development. Rakowitz may be best known for her tenure as Division President for Playboy Enterprises, where she ran international public relations, marketing, advertising, as well as the modeling agency, for over 15 years.

Emergency Public Relations, Crisis Management in a 3.0 WorldWe have the honor and privilege of promoting her first book, Emergency Public Relations, Crisis Management in a 3.0 World, co-authored with Alan B. Bernstein.  We are seeking book reviews and broadcasting all of the book’s news, author  interviews and speaking engagements through social media platforms.

American Cancer Society Mardi Gras

View from the Bay“Mardi Gras: Masks, Music & Mission” let the good times roll at the Blackhawk Museum in Danville. The mid-February gala benefiting the American Cancer Society drew nearly 400 celebrants and raised over $200,000. The festivities included signature Cajun/Creole dishes, tasty libations, fortune tellers, games of chance, dancing, live entertainment, zydeco rhythms, a silent auction live auction and more.

As co-chair for the Public Relations Committee, The Fire Chief negotiated and secured a relationship with Alameda Publishing Group to partner as the media sponsor in their category. In addition to garnering press in local publications and other media, she also produced and directed a video compiling the stories of the honorees, which was shown at the event.

Other projects included editing materials for the event, putting together the presentation of the program, hiring and managing the audio/visual company for the event, overseeing all presentations and bringing in the emcee for the event, Tom Vacar of KTVU FOX News Channel 2. Thinking on your feet and being able to handle even a minor crisis is important for all PR professionals. During the presentation, Lynette and Tom had to go behind the scenes and re-write part of the evening’s script when the CEO of the American Cancer Society wanted to speak.

Coverage in Scene Magazine Lynette Hoy with Janelle Wang, co-host of View from the Bay on ABC-7 KGO, and Dr, Michael Levine, Director of Oncology at John Muir Health.
Coverage in Scene Magazine Lynette Hoy with Janelle Wang, co-host of View from the Bay on ABC-7 KGO, and Dr, Michael Levine, Director of Oncology at John Muir Health.
Coverage in Diablo Magazine Event Program
Coverage in Diablo Magazine Event Program
Thank-you Ad
Thank-you Ad

Graciela Tiscareño-Sato

Latinnovating: Green American Jobs and the Latinos Creating ThemGraciela Tiscareno-Sato’s book, Latinnovating: Green American Jobs and the Latinos Creating Them, was published in June, 2011. Since then, the Fire Chief has worked with Grace to garner book reviews and interviews.  In a very short time, she has taken the world by storm and is an accomplished speaker and writer. Lynette has booked her on two Blog Talk Radio interviews, and has generated television coverage and reviews.  Below are a few examples:

Interview on Bay Sunday, CBS KPIX Channel 5
July 24, 2011

Graciela Tiscareño-SatoSan Francisco marketer shines light on Latino conservation innovators
Book Review by Elena del Valle
Hispanic Marketing and Public Relations website
September 2, 2011

Latino Women Need More GRACE
Interview with Denai Vaughn
Only 3 Degrees Network, July 13, 2011

Find Your Spark: Interview with Graciela Tiscareno-Soto
Interview with Tish Berg
TMedia, May 9, 2011

Caterina Rando

Caterina Rando is a thriving business strategist, best-selling author, sought after keynote speaker, coach and owner of THRIVE Publishing. She is the creator of the Business Breakthrough Summit and the Sought After Speaker Summit. Please contact to the Fire Chief if you would like to be an affiliate for these programs and more.

Speaking engagements we have secured for Caterina include:

We are the partner liaison for Caterina on projects such as Networking 2.0 from Contact to Contract with the San Francisco Business Journal. It was such a success, we are reaching out across the country to  all of the American City Business Journals. We loved creating a lot of buzz around these events as well as producing promotions to fill the events.

Caterina Rando - Networking 2.0 From Contact to ContractAlong with this new program, we have also booked Caterina on numerous Blog Talk Radio interviews and secured other media placements.

Caterina Rando – Networking 2.0 From Contact to Contract


Only 3 Degrees

Only 3 Degrees, with the Networking Queen, Denai Vaughn

For Denai Vaughn, we brought guests to her show and scheduled her for others. Guests we brought to Denai’s Only3Degrees show on Blog Talk Radio included:

Denai was invited for interview with James Holmes, Blog Talk Radio, Internet Business Blueprint Radio and several more, and was invited to participate/speak at events for groups such as:

  • Amarillo Women’s Group
  • Extraordinary Women, accepted
  • eWomenNetwork accepted for Success Institute
  • ABWA Dallas, Texas
  • NAWBO Fort Worth
  • Women’s Business Council Southwest

We also provided editing and launch/publicity strategy for Denai’s book Brand Integrity: Weak Brands Promise, Strong Brands Deliver.

Denai Downs Vaughn was an inspiration and a blessing as a friend and a client. She passed away on November 8, 2011. She is missed.  

Denai Vaughn

Entrez! Open House

Grand Opening Collage for Entrez! Open HouseEntrez! Open House is a colorful furniture, housewares and gift boutique, featuring high-end European design companies and locally-designed and produced goods. Marie Deleris, owner and operator originally came to the United States from Paris and was an attorney. Her reason for being here was to improve her English skills. Well, she never went back! Instead, she became a vibrant part of our workforce as an entrepreneur. Her story was really interesting and we decided to use that as leverage for her grand opening, for which we were hired to bring awareness in Walnut Creek. It worked.

Honored to work for such an amazing woman, we also worked to raise awareness around her store by attending several networking and chamber events in the area. We also worked to increase demand for Entrez! Open House through additional publicity efforts surrounding store events, and by garnering additional press, as she and her store were unique. We also worked on getting press for the four-year anniversary for her store in Oakland.

Boutique Peek: Entrez! Open House
Diablo Magazine, November 13, 2009

Gift shop to celebrate four years
The Montclarion, April 30, 2010

Street Date – SF Chronicle
Ovation, arts guide and companion to Sunday Datebook
San Francisco Chronicle, November 26, 2009

Entrez! Open House – Style meets hospitality
Shop Talk
Scene Magazine, Fall 2010

Eat My Words

Word-of-mouth and introductions have led us down a path of success and the start of Firetalker PR began with an introduction to Alexandra, as she is a naming pro. The idea was to stand apart from the rest and be able to express our uniqueness, and what sets us apart from the rest. She did an amazing job in naming the company, creating the tagline, my title–the works.

Currently, we are working with Alexandra to bring her continued exposure through speaking engagements, on-going publicity with various media, along with a few other projects we have lit a match to.

Speaking Engagement: Naming Your Business
San Francisco Chamber of Commerce’s Women In Roundtable event, August, 2011

Alexandra Watkins makes a career out of creative naming
San Francisco Examiner, August 12, 2011

Company names exposed: The good, the bad and the truly awful
Biz Talk
San Francisco Business Times, November 4, 2011

Squiggly’s Race to the Ark

Tim Davis with Squiggly's Race to the Ark bannerWe are working with New Life International, on promoting Squiggly’s Race to the Ark.  Tim Davis is the author of this beautiful work for children. Our project is to book Tim on radio, television, online and off. As part of this project we are also working on book reviews and interviews with the author. We are looking for partnerships with ministries and other unique opportunities for book sales.

Bookings include:

  • CBA’s International Christian Radio Show, live radio broadcast scheduled for July 2012 with, of Campus Crusade for Christ, the largest ministry of its kind in the world.
  • Patty Farmer’s NetworkingCEO Blog Talk Radio show, live January 20, 2012
  • Deborah Eckelbarger  a.k.a. “Miss Debbie” TreeHouse One Show (kids and parents live radio show) Advance Ministries, Inc.KNLB Christian Radio510 February 28, 2012


Squiggly's Race to the Ark promotionBook Review by Carla Burke, mommy blogger, published author, review anticipated by end of March 2012

Author Interview: Tim Davis, “Squiggly’s Race to the Ark”
Mom-Blog, Gina Badalaty

Meet Tim Davis, Author of Squiggly’s Race to the Ark
Beachbound Books, Stacie Theis

Review of Squiggly’s Race to the Ark
Beachbound Books, Stacie Theis

Butters Canyon Conservancy

Part of what grounds Lynette is to actively give back to the community. She has a connection to the earth she serves through protecting it. For over three years she has been part of the Butters Canyon Conservancy (a land trust; the last wild canyon in the Oakland Hills) and sits on the Board of Directors as Communications Director.

During her tenure she has created the Celebrity Bartender and Silent Auction Night, a fundraising event which for three years was the main source of income for the conservancy outside of personal donations. It was held at the Montclair Bistro in Montclair Oakland. What started out as a test grew into an event held every year with proceeds doubling every year. Jean Quan, now Oakland Mayor was the first Celebrity Bartender followed by Sports Writer and Radio and Television personality Monte Poole was the second year followed by Libby Schaaf, Councilperson for District 4 in Oakland, California. Lynette creates collateral, website content, has created and edited the newsletter for three years and has set up interviews with the press that have turned into several articles written.

General Information

Butters Canyon Conservancy Newsletter 2011

Butters Canyon Conservancy Newsletter 2010

Butters Canyon Conservancy on Wikimapia

To make a donation in support of these efforts, visit the Butters Canyon Conservatory website.


Butters Canyon Conservancy In the News

Fundraiser for Butters Canyon
The Montclarion, October 7, 2011

Cherished Butters Canyon Protected from Development
KTVU Channel 2 News Segment, March 14, 2010

Neighbors’ efforts to save Butters Canyon pay off
San Francisco Chronicle, March 5, 2010

Auction to benefit Butters Canyon Conservancy
The Montclarion, September 24, 2010

Butters Canyon still protected
Today in Montclair, 94611, September 24, 2009

Fundraiser is dedicated to the preservation of Butters Canyon
Contra Costa Times, September 24, 2009

Canyon supporters preserve open space
The Montclarion, May 29, 2009

GiftWorks Non-Profit of the Month: The Butters Canyon Conservancy
GiftWorks, December 2010