So what’s in it for me? That’s the question you ask yourself when spending money on anything having to do with growing your business; you look for answers and want to make sure the expense fits the need you have. I get it. I ask the same questions when I learn about events that I want to attend, or feel I need to even if I don’t want to. It is hard to step out of your comfort zone for anyone, when it comes to learning something we are not real familiar with, like publicity and promotion for your business growth.
When you don’t know what you don’t know, but you do know attending a particular event may just solve that and make your business more prosperous, you think twice. The real crunch comes when you can’t seem to get enough information. Several other people say, “…oh, yes, I want to go, Lynette, or Sue, or Jan is great and you should go too.” The only problem is this does not answer the question lingering in your mind–what’s in it for me?
Public relations is uncharted water for most marketers who are seasoned, let along those entrepreneurs out there that have met different people saying different things about the topic. For Firetalker PR, under the public relations umbrella, we focus on publicity and promotion. This workshop (being held on Tuesday, January 20, 2015 at Verity Credit Union at Northgate in Seattle from 5:30pm to 8:00pm) is designed to help you learn how to handle some of the publicity and promotion on your own that you are not aware of (or don’t know a lot about) that can help you grow your business.
You will walk away with tools you can use now through elements of social media that help you reach your end user (your customer) in a way that is not direct selling, but engaging that uses publicity on its own, through your efforts. You will learn how to create promotions you can leverage for publicity. Just as there are many ways to light a fire (match, lighter, flint and steel, lighting, rubbing two sticks together–you get the idea) there are many ways to manage your publicity and promotional efforts. If it is not done creatively for your personal business needs (with an open mind, being effective, efficient and consistent), you will more than likely not see results. In this workshop you are going to learn how to manage your expectations.
You will walk away knowing how to create what you need to attract the media. And this does not happen right away. However, it does set the stage for you to be chosen out of several people that are being considered. Why? You make the media’s job easier. You will learn how to research on your own, and what takes for you to get results on your own.
AND you will learn when you need to hire a PR pro, and how to budget for them through these actions as well.
The workbook you will be using during the workshop you will also take home with you to continue what we begin to get PR ready for 2015. There will be no PowerPoint, but interactive hands-on fun and engagement! The Firetalker PR team will be prepared with good cheer–champagne to toast to your success, wonderful appetizers provided by Kringle’s Bakery out of Redmond, and our host Verity Credit Union will take a bit of time to tell you about what they have going on to help you too. Swag bags will be there for everyone too, (and if you want to include anything in the swag, let me know!)
We are limiting the workshop to 45 people, as we want everyone to get as much attention as possible, including lots of Q & A. The event will be videotaped and you are welcome to use your phone to record audio. This way when you are feeling overwhelmed, you will feel better knowing you have something to listen to again later! Be prepared to have fun, because there are things we are going to teach you to engage your creativity that are, well, different.
Can’t wait till January 20th! I really love giving workshops and I have never had anything but positive results. I look forward to providing you with useful information that you can use and share with others so you lift as you climb. I am here for you! This is a workshop you will be talking about all year. Our plan is to continue to possibly have this workshop every quarter, and you will need to come to the event and learn how that will work! It is an opportunity to build on what you are doing, and possibly even have a live check-in to see how you are doing…
Our blog next week will focus on FAQ; I encourage you to go our Facebook event page and post your questions there too. Here again is the registration page, with the timeline and link to our Eventbrite page.
Till next time! If you need questions answered right away, please reach out to me personally at firstname.lastname@example.org, or call me directly on my cell at 415-694-3004 or call the firehouse at 206-455-9366.