How to Use Twitter to Promote Your Book

There are a million experts out there who will tell you the best use of social media to publicize and promote books. However, what really works are things that stand the test of time. One of these things is leveraging Twitter to tell the world about your book, whether it has been published yet or…

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Fielding media calls for attorneys

In my last post I talked about how confidentiality agreements with attorneys or other high level executives might affect your portfolio. There are many terms for everything in the PR world but here I will tell you what means to field the media for attorneys and how to make sure you are prepared for a…

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