Posts by Lynette Hoy, Firetalker PR
How to Use Twitter to Promote Your Book
There are a million experts out there who will tell you the best use of social media to publicize and promote books. However, what really works are things that stand the test of time. One of these things is leveraging Twitter to tell the world about your book, whether it has been published yet or…
Read MoreWhat You Can Do Right Now to Start Developing a Crisis Mindset for Your Comprehensive Emergency Plan
In my previous post I stated that I would take you through my own process of creating a plan for Firetalker PR. This post will get you started based on what I have done so far. According to Emergency Public Relations, Crisis Management in a 3.0 World, by Alan B. Bernstein and Cindy Rakowitz, there are things…
Read MoreDo you have a plan in place for your business in case you end up in the ER?
In May of this year I became very ill and ended up having emergency surgery. For months prior to that, I had several other health issues that were annoying to me, and to everyone including my clients. All of it related to a compromised immune system (I never knew, until I ended up in the…
Read MoreFielding media calls for attorneys
In my last post I talked about how confidentiality agreements with attorneys or other high level executives might affect your portfolio. There are many terms for everything in the PR world but here I will tell you what means to field the media for attorneys and how to make sure you are prepared for a…
Read MoreCan confidentiality agreements affect your portfolio?
I have been asked this question numerous times. There are two answers: yes and no. That is probably not what you wanted to hear, however it is often true. When working with the federal government, attorneys, accountants and high-level corporate executives, it can be an issue when trying to build a portfolio. Unfortunately it means…
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