Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
A look at the role of AI and data in elevating e-commerce personalization, enhancing customer experience, and strengthening brand loyalty. The Gist Consumer centricity. Embracing hyper-personalization strategies enhances customer experiences and boosts brand loyalty. AI integration. Implementing AI and ML (machine learning) technologies allows for efficient content creation and targeted marketing efforts. Data security. Ensuring…
Read MoreHow to responsibly use AI in your writing
Honesty and oversight are key. AI writing programs are exploding in number and popularity. There’s ChatGPT, of course, but also Google’s Bard, Quora’s Poe and others on the horizon. The emotions these tools can inspire in a writer are complex and mixed. Some fear they’ll be replaced by robot overlords. Others see potential for a tool that can…
Read MoreApril Fools’ Day 2023: Brands that got it right – and wrong
We don’t mind the joke being on us. April Fools’ Day came and went. In its wake, there were a flurry of jokes. From badly told bald-faced lies to consumers to light-hearted jabs poking fun at themselves, the internet was chock full of April Fools’ Day goodies. On April 1, the term “April Fools” was…
Read MoreWhy Rihanna Won’t (Didn’t) Get Paid For Her Super Bowl Halftime Show
The title of this article has nothing to do with Rihanna not getting paid and everything to do with leveraging the Super Bowl to tell the world about her beauty product lines and what is next for her. It’s all about publicity. In 2019, Rihanna famously turned down the chance to headline the Super Bowl halftime…
Read MoreFamous Black Women in History Who Changed the United States
Mary McLeod Bethune knew that education was key, but she also knew it was difficult for young Black children to achieve, particularly in the segregated South. After struggling to go to school and working on a plantation to help support her family, she became an educator and, in 1904, founded the Daytona Educational and Industrial…
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