PR
3 Ways to Stay Out of The “No One Knows Me” Trap
We all do it. Feeling bad because no one is buying our product or service. Referrals are slowing. And just because referrals are slowing does not mean our offerings are less valuable. What it does mean is that we are not consistently doing what is necessary to get known and stay profitable. The bottom line…
Read MoreFall is A Time for Preparation
I find in the fall I am moved to re-evaluate the summer. Looking at what I have harvested, and what needs more work after evaluating it. What about you? For me, my business has grown, and I have personally as well, and how I show up for the world. I see the need for us…
Read MoreDon’t Let “403 Forbidden Error” Be the Last Words Seen on Your Website
Have you ever typed in a favorite website to see an “Error 404” message? How about the famous “403 Forbidden Error” message? This messaging may be temporary, and you might want to check back later. After “later” has come and gone, what happens next? If you think this will never happen to you, or you…
Read MoreWhy a PR Plan Should be Part of your Business Plan
In August I gave a talk for the eWomenNetwork Accelerated Network Luncheon. I spoke about a few things that stood out in a survey taken with the group here in Seattle, Washington. The last topic addressed was on how to budget for working with a public relations professional (which will be addressed in a following…
Read MoreFielding media calls for attorneys
In my last post I talked about how confidentiality agreements with attorneys or other high level executives might affect your portfolio. There are many terms for everything in the PR world but here I will tell you what means to field the media for attorneys and how to make sure you are prepared for a…
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