Publicity
Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
A look at the role of AI and data in elevating e-commerce personalization, enhancing customer experience, and strengthening brand loyalty. The Gist Consumer centricity. Embracing hyper-personalization strategies enhances customer experiences and boosts brand loyalty. AI integration. Implementing AI and ML (machine learning) technologies allows for efficient content creation and targeted marketing efforts. Data security. Ensuring…
Read MoreApril Fools’ Day 2023: Brands that got it right – and wrong
We don’t mind the joke being on us. April Fools’ Day came and went. In its wake, there were a flurry of jokes. From badly told bald-faced lies to consumers to light-hearted jabs poking fun at themselves, the internet was chock full of April Fools’ Day goodies. On April 1, the term “April Fools” was…
Read MoreWhy Rihanna Won’t (Didn’t) Get Paid For Her Super Bowl Halftime Show
The title of this article has nothing to do with Rihanna not getting paid and everything to do with leveraging the Super Bowl to tell the world about her beauty product lines and what is next for her. It’s all about publicity. In 2019, Rihanna famously turned down the chance to headline the Super Bowl halftime…
Read More3 Ways to Stay Out of The “No One Knows Me” Trap
We all do it. Feeling bad because no one is buying our product or service. Referrals are slowing. And just because referrals are slowing does not mean our offerings are less valuable. What it does mean is that we are not consistently doing what is necessary to get known and stay profitable. The bottom line…
Read MoreDon’t Let “403 Forbidden Error” Be the Last Words Seen on Your Website
Have you ever typed in a favorite website to see an “Error 404” message? How about the famous “403 Forbidden Error” message? This messaging may be temporary, and you might want to check back later. After “later” has come and gone, what happens next? If you think this will never happen to you, or you…
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