There are a million experts out there who will tell you the best use of social media to publicize and promote books. However, what really works are things that stand the test of time. One of these things is leveraging Twitter to tell the world about your book, whether it has been published yet or not. Generating excitement around what you are about to release into the world is huge in regards to your success.
One of the ways to do that, is arrange your tweets in such a fashion that it is easy for others to help you. Create “buzz” and leverage your own list through Twitter. Create your blog posts, newsletters and all correspondence that hits the Internet to include tweets people can simply click on which takes them to your account, where you can then have people follow you and retweet to their followers (hence creating buzz).
Chances are, if they are reading your blog or newsletter, they already follow you and they will love to retweet for you! You are making it easy for them to help you. Especially if you make your tweets about your book fun facts, or exciting news. Think “creative” story. Here is an example of this process from a start-up called Vooza, taken from their newsletter I subscribe to:
The @VoozaHQ Hot Five
We are twerking hard on Twitter…
“If you’re going to fail, then fail fast.” Alternatively, you could aim to not fail. But that’s, like, hard so forget about it. (Tweet)
Honest tech blog headline: “Is this the new Apple iPhone design? No. No, it’s not. But hey, page views!” (Tweet)
Hey Internet, nice job using Miley Cyrus to talk about whatever you wanted to talk about anyway. (Tweet)
The tech world is the only place people get congratulated for borrowing money. (Tweet)
#I’m #tagging #keywords #as #often #as #possible #and #it’s #not #annoying #at #all! #blessed (Tweet)
Many people shy away from this, as they think it is more difficult than it seems. Don’t let that bug bite you! There are three ways to learn more about how to do this effectively:
- Do it yourself by going to your Twitter account, go to one of your Tweets you would like to share, click on “more” at the bottom of your tweet, (in order, it will read Reply, Retweet, Favorite, More, Assign to) click on ‘more’ and copy and paste the embedded code, and you can really personalize it like Vooza.
- Create a link from the free website, clicktotweet.com which works like bitly or Tiny Url only it converts your tweet to work like Vooza. It does not look as nice, but it works if you are on a tight budget. Here is an example:
Don’t want to mess with embedding your tweet to get added exposure through retweets for your #book, or #business visit clicktotweet.com (Tweet).
- Email me at Lynette@firetalkerpr.com for more information (best way!).
Join Firetalker PR on Facebook! We are going to be really starting fires with contests, free stuff and more, all aimed at helping you grow this fall, and want you there! Follow us on Twitter too. See you soon.