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Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX

A look at the role of AI and data in elevating e-commerce personalization, enhancing customer experience, and strengthening brand loyalty. The Gist Consumer centricity. Embracing hyper-personalization strategies enhances customer experiences and boosts brand loyalty. AI integration. Implementing AI and ML (machine learning) technologies allows for efficient content creation and targeted marketing efforts. Data security. Ensuring…

How to responsibly use AI in your writing

Honesty and oversight are key. AI writing programs are exploding in number and popularity. There’s ChatGPT, of course, but also Google’s Bard, Quora’s Poe and others on the horizon. The emotions these tools can inspire in a writer are complex and mixed. Some fear they’ll be replaced by robot overlords. Others see potential for a tool that can…

April Fools’ Day 2023: Brands that got it right – and wrong

We don’t mind the joke being on us. April Fools’ Day came and went. In its wake, there were a flurry of jokes. From badly told bald-faced lies to consumers to light-hearted jabs poking fun at themselves, the internet was chock full of April Fools’ Day goodies. On April 1, the term “April Fools” was…

Why Rihanna Won’t (Didn’t) Get Paid For Her Super Bowl Halftime Show

The title of this article has nothing to do with Rihanna not getting paid and everything to do with leveraging the Super Bowl to tell the world about her beauty product lines and what is next for her. It’s all about publicity. In 2019, Rihanna famously turned down the chance to headline the Super Bowl halftime…

Famous Black Women in History Who Changed the United States

Mary McLeod Bethune knew that education was key, but she also knew it was difficult for young Black children to achieve, particularly in the segregated South. After struggling to go to school and working on a plantation to help support her family, she became an educator and, in 1904, founded the Daytona Educational and Industrial…

Black History Month – Origins

Every February, the United States celebrates Black History Month to highlight the achievements and history of African Americans. The article below explains the origins of the celebration. Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. Also known as African American…

3 Ways to Stay Out of The “No One Knows Me” Trap

We all do it. Feeling bad because no one is buying our product or service. Referrals are slowing. And just because referrals are slowing does not mean our offerings are less valuable. What it does mean is that we are not consistently doing what is necessary to get known and stay profitable. The bottom line…

Fall is A Time for Preparation

I find in the fall I am moved to re-evaluate the summer. Looking at what I have harvested, and what needs more work after evaluating it. What about you? For me, my public relations business has grown, and I have personally as well, and how I show up for the world. I see the need…

Exit landing page how it should look when you close your business

Don’t Let “403 Forbidden Error” Be the Last Words Seen on Your Website

Have you ever typed in a favorite website to see an “Error 404” message? How about the famous “403 Forbidden Error” message? This messaging may be temporary, and you might want to check back later. After “later” has come and gone, what happens next? If you think this will never happen to you, or you…

Why a PR Plan Should be Part of your Business Plan

In August, I gave a talk for the eWomenNetwork Accelerated Network Luncheon. I spoke about a few things that stood out in a survey taken with the group here in Seattle, Washington. The last topic addressed was on how to budget for working with a public relations professional (which will be addressed in a following…