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The title of this article has nothing to do with Rihanna not getting paid and everything to do with leveraging the Super Bowl to tell the world about her beauty product lines and what is next for her. It’s all about publicity. In 2019, Rihanna famously turned down the chance to headline the Super Bowl halftime…
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Mary McLeod Bethune knew that education was key, but she also knew it was difficult for young Black children to achieve, particularly in the segregated South. After struggling to go to school and working on a plantation to help support her family, she became an educator and, in 1904, founded the Daytona Educational and Industrial…
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Every February, the United States celebrates Black History Month to highlight the achievements and history of African Americans. The article below explains the origins of the celebration. Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. Also known as African American…
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We all do it. Feeling bad because no one is buying our product or service. Referrals are slowing. And just because referrals are slowing does not mean our offerings are less valuable. What it does mean is that we are not consistently doing what is necessary to get known and stay profitable. The bottom line…
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I find in the fall I am moved to re-evaluate the summer. Looking at what I have harvested, and what needs more work after evaluating it. What about you? For me, my public relations business has grown, and I have personally as well, and how I show up for the world. I see the need…
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Have you ever typed in a favorite website to see an “Error 404” message? How about the famous “403 Forbidden Error” message? This messaging may be temporary, and you might want to check back later. After “later” has come and gone, what happens next? If you think this will never happen to you, or you…
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In August, I gave a talk for the eWomenNetwork Accelerated Network Luncheon. I spoke about a few things that stood out in a survey taken with the group here in Seattle, Washington. The last topic addressed was on how to budget for working with a public relations professional (which will be addressed in a following…
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In our New Economy, we can make up whatever name we want for anything, and turn it into something real. The key is to shout it out to the world and don’t stop. The tech industry is leading the way. For example, there have been several take-offs on the applet. From what I have researched,…
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This year’s 2013 Annual Women’s Toolbox Conference sponsored by IBM and Endicott College held in Beverly Massachusetts was content filled, energizing, exciting, well–the normal Women’s Toolbox event! All the trees were in full color publicizing the time of year! Fall is a beautiful time in the Boston area. Friends re-united, new friends and colleagues made,…
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There are a million experts out there who will tell you the best use of social media to publicize and promote books. However, what really works are things that stand the test of time. One of these things is leveraging Twitter to tell the world about your book, whether it has been published yet or…
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