Our Blog

Make it Up and Shout it Out for Great Publicity

In our New Economy, we can make up whatever name we want for anything, and turn it into something real. The key is to shout it out to the world and don’t stop. The tech industry is leading the way. For example, there have been several take-offs on the applet. From what I have researched,…

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Publicity Training Offered at Women’s Toolbox Annual Conference Now Available

This year’s 2013 Annual Women’s Toolbox Conference sponsored by IBM and Endicott College held in Beverly Massachusetts was content filled, energizing, exciting, well–the normal Women’s Toolbox event! All the trees were in full color publicizing the time of year! Fall is a beautiful time in the Boston area. Friends re-united, new friends and colleagues made,…

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How to Use Twitter to Promote Your Book

There are a million experts out there who will tell you the best use of social media to publicize and promote books. However, what really works are things that stand the test of time. One of these things is leveraging Twitter to tell the world about your book, whether it has been published yet or…

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What You Can Do Right Now to Start Developing a Crisis Mindset for Your Comprehensive Emergency Plan

In my previous post I stated that I would take you through my own process of creating a crisis management plan for Firetalker PR. This post will get you started based on what I have done so far. According to Emergency Public Relations, Crisis Management in a 3.0 World, by Alan B. Bernstein and Cindy Rakowitz, …

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Do you have a crisis plan in place for your business in case you end up in the ER?

In May of this year I became very ill and ended up having emergency surgery. For months prior to that, I had several other health issues that were annoying to me, and to everyone, including my clients. All of it related to a compromised immune system (I never knew, until I ended up in the…

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Fielding media calls for attorneys

In my last post, I talked about how confidentiality agreements with attorneys or other high level executives might affect your portfolio. There are many terms for everything in the PR world but here I will tell you what it means to field the media for attorneys and how to make sure you are prepared for…

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Can confidentiality agreements affect your portfolio?

I have been asked this question numerous times. There are two answers: yes and no. That is probably not what you wanted to hear, however it is often true. When working with the federal government, attorneys, accountants and high-level corporate executives, it can be an issue when trying to build a portfolio. Unfortunately, it means…

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To Entrepreneur or Not to Entrepreneur

In 2008, many people lost their jobs and were feeling helpless. Soon after, many ideas started to surface about what else we could do. Some joined meet-ups designed like networking groups for the unemployed to try and find work. Others joined groups that assisted them in moving into the 21st century so they could compete.…

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Why I chose PR as a career

When I was a kid, I was always bouncing off the ceiling. My dad made my mother take me to the doctor at the age of five because he thought I had a problem. Perhaps ADD, perhaps some other sort of hyper problem, and I probably needed to be medicated. Well, thankfully my doctor knew…

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